After the cooler brand “Yeti” stopped giving discounted to National Rifle Association members, the members decided to protest in their own way, reports CNS News.

The card-carrying NRA members have started posting videos on social media of them blowing up their expensive Yeti coolers in protest of the company’s announcement that is has ended the discount program for them.

Yeti coolers used by hunters can cost as much as $1,300 each, but some of their social media-savvy customers are taking the #YetiCoolerChallenge and blowing them up after Yeti severed ties with NRA groups, apparently, in response to control activists’ protests.

In one video clip the NRA supporter Bryan Atkinson shoots his Yeti cooler filled with 22 pounds of Tannerite target explosives which has been a growing trend among people who own guns and the Yeti devices.

“There goes that Yeti,” he declares as the cooler explodes. “If Yeti can’t stand behind the NRA, I aint standing behind Yeti no more,” Atkinson says.

Atkinson’s full seven-minute video of the experience is posted on his Facebook page.

On a YouTube page dedicated the Yeti Challenge, two young women shoot and blow up their Yeti, declaring: “Yeti does not support the NRA, so we do not support Yeti.”

Meanwhile, Yeti’s competitors have launched pro-Second Amendment promotions in order to offer customers an NRA-friendly alternative. So if you would like to combat this anti-second amendment trend in the major media, you should boycott Yeti products and instead buy from suppliers who do want to support American’s rights to arm and defend themselves.

Check out the video:

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BY Isabelle Weeks

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I am a staff writer for DC Statesman and like to report on current events happening in the Trump administration as well as the political world.