It has been a rough season for the NFL. After national anthem protesters drew the ire of President Trump, Americans switched off football games en masse. Last night’s Super Bowl marked the end of a disastrous season. We knew the numbers were going to be bad – but not this bad.
In fact, it’s worse than anyone expected.
According to Deadline Hollywood, the Philadelphia Eagles victory over the New England Patriots was an 8-year ratings low:
“However, for the NFL and broadcasters pummeled with double-digit ratings drops this season, the number that really matters right now is the 47.4/70 in metered market ratings that yesterday’s Super Bowl delivered. Dipping by a slight 3% from the earliest numbers of last year’s Patriots’ 34-28 comeback victory over the Atlanta Falcons, Sunday’s game is looking to be the sixth highest-rated Super Bowl ever. With more streaming options than ever this year, last night’s game is up 9% in metered market results compared with when the Patriots and Eagles last clashed in the NFL title game, at Super Bowl XXXIX in 2005.”
“However, Sunday’s Super Bowl also saw a decline of 5% in metered market results from the last time NBC had the big game on February 1, 2015, when the Patriots faced off against then-champs the Seattle Seahawks. Overall, last night’s game peaked in the high-stakes fourth quarter with a 52.2/74.”
In 2010 the New Orleans Colts demolished the Indianapolis Colts. The ratings were low because of the blowout. This year, the only excuse was that people turned off the game.
Even though the President had his differences with the NFL, he still tweeted out a congratulatory message to the Philadelphia Eagles:
Congratulations to the Philadelphia Eagles on a great Super Bowl victory!
— Donald J. Trump (@realDonaldTrump) February 5, 2018