Last night Audi aired one of the more controversial Super Bowl ads. The ad depicted a girl racing boys in a boxcar. The purpose of the ad was to show they support equal pay for equal work, and this somehow will make you want to purchase their cars:
The one-minute ad focused on the alleged pay disparity between men and women in the United States. In a tweet promoting the ad, Audi said, “Women are still paid 21% less than men. As a brand that believes in progress, we are committed to equal pay for equal work. #DriveProgress.”
The ads ends with copy that reads, “Audi of America is committed to equal pay for equal work. Progress is for everyone.”
The gender wage gap is a common talking point for liberals. But it has also been thoroughly debunked:
“Harvard economics professor Claudia Goldin, who served as the president of the American Economics Association, explained last year that the vast majority of scholarly studies show that women and men typically earn the same right out of high school, college or graduate school. But it’s the choices that men and women make in the years that follow that contributes to the differences in pay. She also explained that men favor competition in the workplace, which makes them work harder and longer, while most women tend to focus on having kids and raising a family later in life, which takes their focus away from their career.
“According to CNN, women even make more than men in some industries, including: social work, fashion merchandising, research, social media work, communications and many parts of the health care industry.”
And it’s a good bet that Audi is well aware of this myth. When confronted on Twitter they admitted as much:
@Audi You pay your female employees less than males? You know that's against the law, right?
— Prepper Frog (@TueborFrog) February 1, 2017
Then they responded, unwittingly debunking their own wage gap myth:
@TueborFrog When we account for all the various factors that go into pay, women at Audi are on par with their male counterparts.
— Audi (@Audi) February 1, 2017
As another user pointed out, Audi happily admitted they were just pandering:
— Harry Khachatrian (@Harry1T6) February 4, 2017
Ironically, only 2 of Audi’s 14 American executives are women. Only one executive is not white.
Here is the ad in question:
(H/T The Blaze)